Yay - 2025 is here! The new year is the perfect time for a fresh focus. One tradition I’ve embraced is choosing a word—or sometimes two—that captures my priority intention for the year.
The word acts as a personal guide, helping me stay aligned with a goal, navigate challenges, and make thoughtful decisions throughout the year.
If you’re not sure where to start, here’s a simple way that I decide. Choosing your word is a thoughtful process, and it’s worth taking the time to get it right.
My friend and consultant Carlyn Bushman of Carlyn Bushman Consulting often works with her clients to incorporate this exercise into their business planning. It’s a powerful tool for finding clarity and direction, whether in your personal life, your career, or both. In fact, it easily assists in staying laser focused.
How to Choose Your Word for 2025:
Reflect on Last Year
How was the year overall? You can rate it or think about what you’d like to leave behind and what you’d like to take with you this year.
Visualize Your Year Ahead
Take a moment to think about what you want to achieve or experience in 2025. What areas of your life or business do you want to grow, improve, or simplify?
Brainstorm Words
Write down words that come to mind as you think about your goals or intentions. Don’t overthink it—just let the ideas flow.
Narrow It Down
Review your list and identify the word that resonates most with your goals. If you’re torn between two, it’s okay to choose one for personal life and another for business.
& finally, commit to your word.
Once you’ve chosen, let it guide you. Write it down somewhere visible, share it with someone you trust, or
even better—wear it as a constant reminder.
My Word for 2025
This year as always, I’ve struggled trying to find the one word or priority. I have lots of energy and zest for life. In fact, I’d like to do it all and make everything a priority (which never works). To help me streamline and have time for what really matters and aligns with my values I’m going to “Simplify”. It resonates for me in business and personally.
What’s Your Word for 2025?
If you’re ready to set your own intention, take some time to reflect and find the word that feels right for you. And if you’d like to keep your word close, why not wear it? A custom bracelet featuring your word can serve as a constant reminder of how you want to live. Whether it’s for you or as a gift for someone special, I’d love to help you create a meaningful piece.
Let’s make 2025 a year filled with intention, purpose and results.
What’s your word?