It’s Sunday, and today I’m excited to share a young entrepreneur, Jen Murtha. Jen is a recent Arizona State University graduate who’s doing something incredible—building her own brand, @shopheartandhive , while also working in corporate America.
Jen has called Arizona home for the past 12 years and fully embraces everything the desert life offers—even our (soon-to-be) blazing summers. After earning her degree in Business Management in 2023, she stepped into the corporate world, grateful to be part of a supportive and dynamic company. Outside of work, Jen loves walking, shopping, traveling, reading, and spending time with her friends, family, and boyfriend, Riley. She’s also serious about wellness and for exercise, she’s into Pilates—that’s where her business idea blossomed.
Heart & Hive grew out of Jen’s Pilates practice. Class after class, she realized there was a need for socks that weren’t just functional, but also fashionable and supportive. After some thought (and a lot of work), she brought the idea to life. Heart & Hive now offers over a dozen mindfully designed styles that blend grip, comfort, and style—proving that performance gear can (and should) be beautiful. Every pair is created with purpose, empowering wearers to feel strong, confident, and stylish.
Jen is driven by a desire to become the best version of herself. In every part of her life—career, personal relationships, and her entrepreneurial journey—she leads with authenticity, passion, and a strong commitment to growth and wellness. Everyday Jen finds inspiration from uplifting others and creating products designed to spark confidence and joy within her community.
You can find Heart & Hive products on Etsy at shopheartandhive and catch all the latest updates @shopheartandhive
Jen, your ability to spot a need and find a way to fill it is a true skill. Not many have the tenacity to take an idea from concept to creation to launch. I have a feeling this won’t be your last entrepreneurial venture. I can’t wait to see how Heart & Hive continues to grow. I’m super impressed!
Jen Murtha: Owner & Designer, Shop Heart and Hive
Jen has called Arizona home for the past 12 years and fully embraces everything the desert life offers—even our (soon-to-be) blazing summers. After earning her degree in Business Management in 2023, she stepped into the corporate world, grateful to be part of a supportive and dynamic company. Outside of work, Jen loves walking, shopping, traveling, reading, and spending time with her friends, family, and boyfriend, Riley. She’s also serious about wellness and for exercise, she’s into Pilates—that’s where her business idea blossomed.